This is the first marketing tool I’m going to talk about. Social media has become an extremely powerful tool for your business. So a Facebook Pixel is coding that you get from Facebook ads manager. So let say you are running Facebook ads and you want more people to see the ad. Well if anyone has visited your website you already know they have some interest in your business. Well by adding this code into the header of your website, your website takes that person’s Facebook ID. Then it show them your ad on their Facebook feeds. Another way this is useful is lets say you sell gun holsters and someone comes to you site and buys one. Well think about it, what could you sell with a gun holster? Well a spare magazine holster for example. So now you have the potential to make another sale by doing this. Its that simple. I am a strong advocate that a website is still one of the most powerful marketing tool a website can have. Stay tuned I will talk about some other website marketing tools at a future date.