SEO is not as important these days but if you do something like realestate or something that has a lot of competition it can be very important. You know how when you go to Google or Bing and look up “food near by” and you find local restaurants or fast food chains, well this is due to SEO. Also they have set up their Google my business account. Try it, look up a business on Google if you are able to find their website they have set up an SEO So being found on the search engines is great tool for your business to have. SEO makes this easy. If you really want more traffic to your website I would recommend “Paid Traffic” tough marketing. Most modern website building technology has SEO built in. All though you may have to download a plugin, such as with Wordpress.