The internet is changing every day, making it hard for companies to keep up with. People are able to access the internet in so many ways that we would have never thought were possible decades ago. We currently can access the internet via tablets, laptops, gaming devices, watches, and cellular devices which is the #1 ways to access the internet. This is why having mobile optimization in your website is so important because most of your customers are accessing your website with their mobile device.
Benefits of Mobile Optimization on Your Website
1.IMPROVE YOUR USER EXPERIENCE
Have you ever had someone send you a link and when you open it the website is so unorganized that you leave the site. Well this can drop off your customers by the bucket full when your website is not mobile friendly. If someone cannot easily browse your website on their phone where most customers shop, order food online, or just simply checking out your company; this can be a very big threat for your company.
2. INCREASE THE TIME A CUSTOMER SPENDS ON YOUR SITE
When a customer is visiting your website you only have a limited amount of time to catch their attention before they move on to another. When users are on the go using their mobile device you have that amount of time cut in half. Let’s not let this time be wasted because your website is not mobile friendly. Let’s keep potential customers on your website and engaged.
3. FASTER SPEEDS
When time is limited users care a lot about the speed and amount of time it takes to load your website. If your website is not mobile optimized it will create a longer wait time to load if it even loads at all. When your website is mobile friendly it will load quickly and efficiently. This is because when your code is structured correctly to mobile devices it will make it compatible. “Studies have been shown that if a user has to wait longer than 3-6 seconds, they will exit your website.”(Google Study) This will cause the potential of losing a new customer or even an existing customer.
4. COMPETITIVE ADVANTAGE
If your competitors already have a mobile optimized website, are you even a competitor to them? By creating your website with a mobile compatible code this will allow you to get back into the game and outdo your competition. So now let’s just take one step forward from your competition by allowing your website to be more compatible with other devices, and faster speeds.
As you can see it is extremely important to create a mobile optimized website in order to increase your business strategy and objectives. Contact a professional today such as Wasson Web Design in order to start your competitive advantage with your new and upgraded website.